December 05, 2008
As if the world didn't hate the US enough...
Well done, Burger King. Finally we can have those who have no frame of reference when it comes to hamburgers tell us which fast food brand they would buy if presented the opportunity (and enough money to make it worthwhile to spend a few dollars on US junk food). This is like having Nell judge an intellectual debate and claiming that because she can't speak English she is an impartial judge. Even if one ignores the annoying paternalism of this ad campaign it is impossible to ignore the waste that went into the production of these ads and the documentary that will premiere in a few days. Bragging about the use of "13 planes, 2 dogsleds, and 1 helicopter," comes across as ignorant and irresponsible in a time of economic difficulties and a looming energy crisis. All of that said, I hope the Whopper wins.
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"If you want an opinion on a burger, ask someone who doesn't have a word for burger."
ReplyDeleteThat's sensible, right? Let's see how well it generalizes ...
"If you want an opinion on a wine, ask someone who doesn't have a word for wine."
"If you want an opinion on a stereo equipment, ask someone who doesn't have a word for stereo equipment."
"If you want an opinion on bypass surgery, ask someone who doesn't have a word for bypass surgery."
god, that's so stupid. the (very good) points Bart made about waste aside, all this will really prove is that people with not a lot of money like free food. MAYBE that they especially like hamburgers. it's also kind of sad that their introduction to the hamburger will be fast food.
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