
...at killing the planet through consumption! The 2009 National Geographic Greendex survey, "[...] a comprehensive measure of consumer behavior in 65 areas relating to housing, transportation, food and consumer goods" (Greendex Highlight Report.pdf), has, for the second consecutive year, given the US the worst overall score. (This must be qualified in just a few ways: the survey is only in its second year, only includes 17 countries (14 in 2008), and is based entirely on Internet-based polling data.)
A bit more about the approach: The survey measures "[...] energy use and conservation, transportation choices, food sources, the relative use of green products versus traditional products, attitudes towards the environment and sustainability, and knowledge of environmental issues" (Greendex: Survey of Sustainable Consumption), in order to give each respondent a score in each of the four main categories listed above (housing, transportation, food, and consumer goods). Based on performance in these categories each respondent is given an overall Greendex score.
One more thing: Brazil's Greendex score went down from last year to this year, so they are clearly gunning for our position at the top. We must waste as much as possible in the coming year in order to keep our crown. I hope each of you will do your part.
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